Public Relations Associate Clark Field, Pampanga, Philippines

JOB/POSITION SUMMARY

The Public Relations Associate will be responsible for the improvement and management of effective public relations; Plans, creates ideas and content of press releases for both Ecell Global Ltd. and Head Case Designs. It is also the Public Relation Associate’s responsibility to ensure that the correct brand and message is conveyed to the clients.

Responsibilities: 

  • Writing of press communications including press releases and articles for submission to various news outlets (promoting company achievements, partnerships, new market or product offerings and events).
  • Create and maintain an editorial calendar for media content distribution.
  • Research media coverage and industry trends and develop fresh story ideas that will help us get coverage.
  • Research and compile a database of media contacts at various international news outlets, so we can have a ready to contact distribution listing for our news distribution.
  • Management of the submission of releases to newswire sites, media contacts, and posting to Ecell's online properties. (Email communications to media contacts).
  • Development of ongoing relationships and securing press coverage with news contacts.
  • Development, production and on-going management of PR materials (i.e. Press Kits, company information sheets, leadership head-shots/bios, media relations content, case studies, corporate newsletter and speaking proposals) to media outlets.
  • Monitor and report on media coverage as a result of news releases.
  • Fielding communications (phone calls, emails and web inquires) from media and coordination of leadership schedules for follow up.
  • Managing communications and required deliverables for special events.
  • Publish regular business oriented communications to social channels (i.e Linkedin) as this targets a different audience than our other consumer focused social channels.
  • General copywriting and support for any aspect of the company as required.
  • Makes suggestions, develop, and plan press releases that are news-worthy.
  • Meets with clients/directors to stay up-to-date on regarding the businesses and industries.
  • Plans photography services for executive photos, significant photo opportunities and events.
  • Creates relationship with media to including: magazines, newspaper and trade publications.
  • Plans and executes press conferences.
  • Attends necessary meetings.
  • Completes outside errands as necessary.

Job / Position Specifications:

Expertise & Experience 

  • Possess strong written, oral and media communications skills.
  • Should have good problem-solving and analytical abilities.
  • Should have attention to details.
  • Should have excellent “people skills” including active listening.
  • Should have the ability to strategically plan, lead, prioritize and manage multiple projects simultaneously.
  • Should have basic technical skills (computer savvy, eye for design, digital media knowledge).
  • Creative vision: Ability to see your organization from inside and out.
  • Diplomacy: Ability to handle sensitive issues and occasionally manage upward solutions.
  • Curiosity: Interviewing skills based on genuine interest in others.
  • Empathy and intuition: Ability to understand others’ views, opinions, and feelings.
  • Should have passion for perfection, tempered by an ability to know when a product is “good enough”.
  • Sense of humor and patience are plus points.
  • Should have the ability to handle sensitive issues and occasionally manage upward solutions.
  • Should have the ability to work well with other staff, vendors in a collaborative and professional environment.
  • Should be able to work with minimal to no supervision.
  • Should have good interviewing skills and understanding on the genuine interest, views, opinions, and feelings of others.
  • Candidate must possess at least a Bachelor's/College Degree, Art/Design/Creative Multimedia, Advertising/Media, Mass Communications, Marketing or equivalent.
  • At least 3 year(s) of working experience in the related field is required for this position.

 

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